JYUNKA is a skincare brand from Singapore. Their products are produced in Europe, mainly France and Switzerland. As the price point for their products are on the high-end margin, JYUNKA’s customer base largely consist of women who are in their early 30s - 60s, financially stable and willing to pay for better quality lifestyle products. The products are also distributed in Singapore, Malaysia, Sri Lanka and Thailand. JYUNKA’s products has been featured on Singapore Airlines KrisWorld Magazine and sold on Kris Shop. They have a more affordable range called JK PROFESSIONAL which sells ampoules and creams.

As a graphic designer working for Laponie Pte Ltd, I am responsible for designing posters, display stands, other point-of-sale materials, social media curation, copywriting and creating other collaterals according to the JYUNKA branding guidelines for new or existing clients/partners.

Client Marketing Collaterals

Marketing collaterals made for client’s salon light box display.

Client Promotion Posters

Promotion posters designed for client’s enduser customers

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Extreme+ Hydrant Serum Survey Collaterals

A before/after result A4, A5 poster was created after a survey conducted with individuals.

Social media collaterals were also designed to fit the brand image.

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M+ Fluid Survey Collaterals

A before/after result A4, A5 poster was created after a survey conducted with individuals.

Social media collaterals were also designed to fit the brand image.

M+ Fluid is Jyunka’s star product and this was designed to be used for the client’s hard canvas stand displayed outside their salon

Salon Product Catalogue

This was designed together with the brand image in mind.

Elegance . Minimalist . Luxury

JYUNKA PRODUCT SAMPLE PACKAGING

Designed the sample packaging for the brand so consumers can try the product and come to love the product as much. The following designs are inspired by the main benefits of the product.

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JYUNKA X STYLE THEORY

JK Professional Quad-Hydro Concentrate was a newly launch product under the JK Professional Line, these were product packaging designed for trial vials which was included in the Style Theory Subscriber’s monthly packages. As for the Pillow Box, trial bottles of the JYUNKA Elixir Cream and Ageless Eye Cream were included in the product packaging. This was designed with the brand image and the Style Theory Subscriber’s profile in mind.

Magnesium Spot Patch Launch Product Card

Magnesium Spot Patch information card was designed to help the clients to educate the enduser customers on how to pair the product with the newly packaged Purify Mask for maximum effect on eradicating acne and post inflammatory hyperpigmentation. As most of our customers are mainly Chinese spoken, they would require a Chinese copy on the right side of the card.

E-Greeting Cards

Annual greeting cards to be send to clients and partners

Company Anniversary Invitation & Promotion

For the company’s anniversary, I was tasked to designed the invitation for our clients during the heightened Covid19 period and it was crucial to made them not only understand the schedule but also be able to be attracted by the exclusive one day promotion. Since the company has a long history and the base colour of the company logo was entirely gold, I chose to design it in a contemporary gold-flaked style.

Digital Display For Salon

These display panels was designed for the digital tv display at the Jyunka Concept Center at Pacific Plaza. It will be played as a slideshow to attract customers into the salon.

JYUNKA X HITCH PLANNER VIDEO

Video was shot and edited by myself and sent to be published on Hitch Planner’s website and Instagram. An online wedding planning platform that makes organising a wedding fuss free. Hitch Planner also provides wedding deals for facial and spa services.

SilverKris Brand Feature

SilverKris featured Jyunka’s facial treatment services and award winning products for their online articles. I was fortunate to be able to have my photography shot of a client doing a facial and product shots of Jyunka products featured in the article.

https://www.silverkris.com/an-expert-guide-to-getting-facials-that-actually-work/

Treatment Box Sleeves

Designed 3 different sleeves for 3 different types of skincare range. The treatment boxes were sold to salons and it was introduced as a better valued package deal for the affordability of the products inside.

Website Banners

I was tasked to design the banners for the Jyunka Website.

https://jyunka.com