I worked at Little Farms as a Graphic Designer from October 2022 - Jun 2023 and got promoted to Marketing Manager in Jun 2023. When I was a manager, I was overseeing the marketing collaterals, content and newsletters. When we had more team members, I focused solely on FnB. It was definitely a steep learning curve but I enjoyed my 1.6 years in the company. I was part of the team that opened Little Farms Holland Village in December 2023 and also helped to make the company profitable from September 2023.

Little Farms Ready To Eat Meals

In March 2023, I had the privilege of leading the design for the packaging and conceptualizing the photoshoot for a groundbreaking launch in Singapore: the first preservative free ready-to-eat meals made with premium ingredients. This project was incredibly fulfilling, not only because of the premium quality of the ingredients but also because of the product’s commitment to health and sustainability, free from preservatives and harmful chemicals.

I was responsible for creating the meal sleeves, ensuring that every design detail reflected the brand’s values of purity and authenticity. I also curated the social media content, crafting visuals and messaging that highlighted the product’s story, from farm to table, and resonated with a growing audience who values both convenience and clean eating.

The project was a labour of love and innovation, and it was so rewarding to see the positive response from consumers who appreciated the brand’s commitment to quality and wellness.

Little Farms Lunar New Year 2023

Retail & FnB Campaign

I had the exciting opportunity to spearhead the Lunar New Year campaign, where I took the lead in developing the entire concept, from the mood board to the final design. Every element was thoughtfully curated to capture the festive spirit while aligning with the brand’s aesthetic. It was a rewarding experience to bring together tradition and innovation, crafting visuals that resonated with the holiday’s vibrant energy and cultural significance.

Little Farms Valentine’s Day 2024

Chinese New Year 2024